SEO in a Rolling Penguin Environment

There’s no question that search engine optimization is as important as it has ever been. If you want to succeed in today’s business world, you not only need to have a strong online presence, but you need people to be able to find your online properties to go from being searchers to actual clients and customers. While many people are worried about what a rolling Penguin update from Google is going to mean to them, talented Top SEO Brisbane specialists are very excited about these changes.

There are several good reasons for this. The first is that it makes your SEO very easy to test in relatively real time. A true online optimization specialist is not going to only try one thing and SEO, Google, Yahoo: building blocks for your online marketingthen wait an entire month to see whether or not it worked. It would take an entire year to even test the smallest of changes, and that is simply not acceptable!

Now that Penguin is part of the regular update within a day or two a quality SEO specialist, or even an attentive webmaster can see how any new backlinks from other websites are affecting their ranking in Google’s search engine results. This is extremely powerful and allows your professionals to become even better at tracking what works and what doesn’t, and how quickly those changes can go into effect.

If a strategy is not working at all, you do not have to wait several months to find that out. On the other side of the equation, if you are getting some exceptional backlinks that are hoping to shoot your website up the rankings you will know about this almost right away. In addition to having the benefit of this almost real-time updating through Google, there was an additional change with this update which is making many webmasters extremely happy.

That change comes in how bad links are penalized. It used to be that the obvious spam backlink or backlinks from private blog networks (PBNs) and other poor sites could get an entire website de-indexed in Google. This not only was counterproductive, but it led to the massive rise of a questionable strategy called negative SEO. This is when a competitor would pay spammers to build spam me backlinks to the websites of all of their competitors, causing every single one of those websites to be penalized.

This doesn’t happen anymore. Thanks to the new changes, Google now can simply ignore individual backlinks and refuse to allow them to pass along any authority or ranking juice. This is fantastic because it stops penalizing individual websites or blog posts and tries to nip the potential problem in the bud. It also severely damages negative SEO and other similar underhanded practices.

While this can seem intimidating because of the havoc that the original Google Penguin update caused, this most recent update is the culmination of years of work to finally get the main goal done right.

Web Design and Web Development

Web development of any website begins and ends with web design. Your ability to drive traffic to your website has to do with search engine optimization, purchasing targeted traffic, and a variety of other strategies, but whether or not people buy the products that you have for sale depends on how professional your website looks. Even if you are ranked in the top position for hundreds of pages, and your products are well known and sell easily across the web, if people do not trust you when they arrive at your website, you will more than likely miss the sale. Here are the top three web design strategies by Top Web Design Gold Coast that you should use when building your website, the key to successful web development today.

Top Three Web Design Strategies

1. Use The WordPress Platform

The first thing that you will want to do is build your website on a WordPress platform. This is the easiest platform for not only generating additional pages but also ensuring that your website will get properly indexed.

2.Use WordPress For The Ultimate In Custom Design

Second, WordPress also makes it easy to change the appearance of your website by changing the themes that you want to use. Simply uploading a theme, and activating it, takes seconds, and you will suddenly see the entire appearance of your website has changed.

3. WordPress Is Simple To Use

Third, WordPress makes it very simple for people to use their platform, so even if you are a novice, you will be able to start creating your website, and all of the pages on it, by using this free blogging platform.

Trish Riedel (web designer for a Gold Coast, QLD based company) says that the key to making money on the Internet is trust. Although having great products also helps, you’ll never make a sale unless your website looks professional. By using a WordPress platform, you can ensure that the appearance of your website looks its absolute best by utilizing proven themes, graphics related to your website, and organizing all of your products in such a way that people can easily find them and purchase them after they arrive.

Web 3.0: The Third Generation Web is Coming

What Should Be Done To Prepare For Web 3.0

It’s about time for the next generation of the web to come out. This is a great time to learn what you can do to prepare. You will find that the web will be a lot different, and it will be a lot better for everyone.

While there aren’t all that many details about Web 3.0 yet, you can be sure that it will be more open and connected. It’s going to be a lot of work for people behind the scenes, but they promise that things will be a lot better in the future.  Andrew & Trish Riedel added that you should do some searching for Web 3.0 news to see if any new developments come out. There are a lot of technology sites that will talk about things as they are worked on. Machines are soon going to be more intelligent because they’ll be able to learn, and that makes the next generation of the web awesome!

Always be on the lookout for ways to implement the new version of the web’s standards when they are released. You don’t want to just ignore this when it comes out because if you take advantage of these things then your presence online will be quite a bit stronger. It’s all about working hard at learning what everything is all about and how to use the technology to make your site better. Pay attention to these things and this won’t be so hard for you to deal with in the future.

Now that you know how to prepare for Web 3.0 you can feel comfortable when some changes start happening. This is the best time to start learning about this so that you’re able to be on the cutting edge of the technology as it starts to come out.

Online Reputation Management For Businesses Australia

8  tips for online reputation management

If you own a business, it has a reputation, whether or not you even realize what it is. Those with an online presence may have some idea of what others are saying about their company. Even if your company is exclusively operated through a local venue, you still need to make certain you have a good reputation. Potential customers will often run searches on businesses before going to them. If the top search results are negative reviews, they will likely skip your store and choose a competitor. This cost you sales.

Online Reputation Management Services

While there are some steps you can take to improve your online business presence, you should also hire a reputation management specialist. These people are professionals that know how to get results. It will save you considerable time and hassles and ensure that negative content quits showing up in the first pages of search results for your business.

Talk to fellow business people to find out about their experiences with these services. It is a great topic for networking and will give you some ideas regarding which companies to consider and which to avoid. If you are a member in business owner forums, ask there. If you are part of a local group of business owners, bring it up at your next meeting. Make notes if you need to remember certain companies.

You can also do some things to help yourself with handling the online image of your business. Business reputation protection in Gold Coast site an example, joining social media sites and learning how to use them effectively can be a great way to interact with your customers and build positive public relations. There are many articles on the Internet about how to use each one effectively for business advertising.

Listen to feedback from your customers. If they have legitimate complaints, read them carefully before crafting a response. Work hard to bridge animosity they may have toward your business. When customers feel like you have handled their concerns with care, they are more likely to return to your business. Remember to never get into an argument or use abusive language in your business. This will displease other customers as well.

There are many concerns when handling the reputation of your business. By hiring a management service to assist you and taking steps toward improving customer relations, you will be well on your way to making your company stand out from the competition.

Web Optimization Through Silo Architecture

If you are trying to optimize your website to rank better in the search engines, you may get confused with the multitude of strategies that people are using today. These are usually divided into on-site and off-site optimization techniques, and implementing them sometimes takes a considerable amount of time. If you would like to use just one technique that will improve your on-site optimization to help you achieve higher ratings, here is one of the best strategies that you can use that works now, and will continue to work in the future.

Silo Structured Websites

Whether you have a large authority site or a smaller site that only has a few pages, the organization of your content is of utmost importance. Although the spiders sent by the search engines can go through your website and index the pages that you have, by providing them with a certain type of structure, it can enhance your ability to rank well or better known as web optimization. A silo structure simply means that you are categorizing the content that you place on your website so that it is organized in regard to each particular niche. If you are selling multiple products, each product type should have its own silo or category, allowing the search engine spiders to properly position the pages in the search engines so that you can achieve higher rankings. It’s okay to link to other pages throughout your website from these subpages divided by different categories. As long as you have properly categorized all of your content, this will give you an almost instant boost the next time your site spidered.

When you do search engine optimization, and you are focusing on on-site techniques, silo structuring your website is one way to improve your chances of ranking well for your keywords. Hopefully, this strategy will allow you to take a new site, or an existing one, and find your way to the top of the search engine rankings by using the silo structuring technique.

3 Popular Website Platforms

Three of the Most Popular Website Platforms

Are you thinking about starting your own website? If so, finding the right platform for your site is key. A good platform can make your site easier for you to use, and can also make it load better for visitors. Here are three platforms many people have had success with.

WordPress

website design agency

WordPress started life as a blogging platform; now it’s so much more than that. It’ll help you put together a professional, fully functional website. Its interface allows you to easily track what visitors are doing, and its widgets help your site to run as smoothly as possible. For example, there are widgets designed to make your page load more quickly or to increase your SEO.

Don’t shy away from WordPress just because you’re not planning on blogging. There are a number of templates available, and it’s a great choice for all kinds of sites.

Squarespace

Squarespace can be pricey, but it’s worth the money. It makes building a great looking site incredibly easy, and updating your site can be done very quickly. Even if you’re not tech savvy, you should be able to master Squarespace in no time at all.

Squarespace is the ideal platform if you feel like you need a platform that’s designed for site building novices. You’ll never feel lost with Squarespace. You’ll be able to use it to make exactly the kind of site you want to make.

Ruby on Rails

If you want to build a site from scratch, but would appreciate having some framework, Ruby on Rails is a fantastic choice. It’s designed to make writing code a breeze. It’s definitely not for non-programmers, but this popular program is used by many of the biggest companies out there.

Everyone from Twitter to the Yellow Pages uses Ruby on Rails. If you want to do it all yourself, there’s no better platform.

Of course if you don’t give a rat’s what platform you’re new website is to be built on and you’re going to give the work to a professional anyway, then choose the best website company you can locate in your area. Why choose local? Because you can eye-ball the designers and developers and have much more control over the finished product. It’s called accountability and the tyranny of distance is taken out of the equation.

Just make sure you choose a website designer who knows up-to-date with search engine optimisation strategies because you can build the prettiest website in the world but it means squat if no-one can find you!

What You Should Know About Website Design

When it comes to great website design, here is something that has always held true: the most good-looking designs are not necessarily the most profitable. Thus said, if you’re at the designing stages of your website, there are really only two ways to do it: either you make an aesthetically pleasing website or a profitable one.

premium WordPress themeIf you want the former, you should hire a professional web designer and have him design the pages of your website. Or you can buy a professional WordPress them and then customize it. If you choose the latter, you will still need to hire a website designer or buy a premium WordPress theme but with one major difference: you take note of some website design tips that have been proven time and again to boost profitability.

You might be surprised, but eye scan studies have shown that when people look at websites, they actually move their eyes from the upper left to the right. That said, your website header should NOT take up more than 120 pixels of space. Also, your call-to-action should be on the upper fold just below the header or on the left-hand side. But you don’t have to take our word for it. Try it right now on your website to prove it to yourself.

If you want your website to rank on Google, the one thing you need to be wary of is the bounce rate. This is simply the amount of time that your visitors spend on your website. The lower your bounce rate, the better your ranking will be because it will show to Google that you are NOT a spam site. One way to lower bounce rates is to pepper your website with relevant infographics. If you don’t know how to make one, there are infographics generators out there that you can use.

 

How Good Are Google Hangouts For Your SEO?

Since social media has become an important part of the online realm, search engines adjusted and started to integrate social signals into their ranking algorithms.

How Google Plus Hangouts Can Help Your Business

Google Plus HangoutsIf you have a Google Plus page for your business, you can host Hangouts on Air with up to 15 people you can choose from your Google Plus Circles. The best thing about these Hangouts is that you can choose to stream them live on Google Plus and have them automatically uploaded to your YouTube page. A permanent URL is automatically generated for your hangout, so you can feel free to share it across your other social media channels, be if you want to invite your Facebook friends or Twitter followers in, or embed it into your blog.

How Is This Good for SEO?

By getting a permanent URL, you get one more chance to be found in search engines. They will crawl and index your Hangout page, then, if enough people share it across multiple channels, it may climb up into the SERPs for keywords that are relevant to the discussed topic, so you can get additional organic traffic to your business.

By uploading the Hangout on YouTube, you stand a good chance that people searching for videos on its specific topic find it. This is another excellent way to get more visitors to your web properties. All these visitors make awesome leads because they were already searching for the type of information you provide, so they are qualified to become customers.

Last but not least, Google Plus Hangouts are Google’s properties, therefore any SEO professional can expect them to have an influence on the rankings in this search engine.

Since such Hangouts are free, there’s no reason why you shouldn’t use them as part of your online marketing strategies for your business.

The Top 5 Things That Are Working In SEO Post Penguin 2.1

What are the top 5 things that are working in SEO Post Penguin 2.1?

Truth be told, they are the same common-sense that always worked. It’s just that a lot of other things don’t work any longer, and that is why these are much more important.

A lot of the post-penguin Google search environment is based upon proper attention to your actual site, and not just the backlinks that might be calling attention to your site. However, to complete in any competitive market, some strong backlinks are still needed. Some less competitive terms might be ranked with few backlinks at all.

Onsite SEO refers to the things that you can do on your own website to optimise your results in the SERPs.

— Relevant content
— Proper use of keywords and phrases
— Good user experience

Relevant content does matter, and many SEO experts believe that longer articles perform better than shorter ones. Content should link out to other authority sites, and it should also site data from those good sources. Bullet points and subheadings improve readability and may score SEO points as well.

Sprinkle key words and phrases in your content. Just be sure you do not over do it. Make sure you use your most important term in your title, header, and at least one subheading. You can also use variations of the term.

A good user experience may also improve your popularity with Google. First, they may use your site’s bounce rate as an SEO factor. Secondly, they do employ manual reviewers, and you might need to impress one of them at some point.

Offsite SEO

Consider these two main points when coming up with a good offsite SEO strategy.

— Authority links
— Avoid bad links if possible

Of course, links still do matter. It is just important to try to get many links from real websites. You can certainly still use relevant anchor text, but you might be prudent to mix up your linking keywords. Sometimes just use your site’s name, a random word like “click here”, and even your site’s domain name or URL.

Try to avoid links from bad neighborhoods too. It is impossible for a webmaster to control every single incoming link. However, it is important to have more good links than bad ones.

You might also vary the type of links that you have. Some could come from pages on high quality web 2.0 sites. Others might come from other blogs, websites, or even social networking sites. Google seems to favor a variety of link types these days.

Good Post-Penguin SEO Can Be A Challenge

It is more challenging to do SEO in this post-penguin world. But the right SEO strategies seem to work amazingly well. Maybe this is because the spate of Panda, Penguin, and Hummingbird updates have done away with a lot of the competition. If you can keep up with this year’s update, you can do very well in the search engine rankings.

SEOWebMagic is an SEO and semantic web optimisation expert helping Australian business with online sales conversions.