Web Optimization Through Silo Architecture

If you are trying to optimize your website to rank better in the search engines, you may get confused with the multitude of strategies that people are using today. These are usually divided into on-site and off-site optimization techniques, and implementing them sometimes takes a considerable amount of time. If you would like to use just one technique that will improve your on-site optimization to help you achieve higher ratings, here is one of the best strategies that you can use that works now, and will continue to work in the future.

Silo Structured Websites

Whether you have a large authority site or a smaller site that only has a few pages, the organization of your content is of utmost importance. Although the spiders sent by the search engines can go through your website and index the pages that you have, by providing them with a certain type of structure, it can enhance your ability to rank well or better known as web optimization. A silo structure simply means that you are categorizing the content that you place on your website so that it is organized in regard to each particular niche. If you are selling multiple products, each product type should have its own silo or category, allowing the search engine spiders to properly position the pages in the search engines so that you can achieve higher rankings. It’s okay to link to other pages throughout your website from these subpages divided by different categories. As long as you have properly categorized all of your content, this will give you an almost instant boost the next time your site spidered.

When you do search engine optimization, and you are focusing on on-site techniques, silo structuring your website is one way to improve your chances of ranking well for your keywords. Hopefully, this strategy will allow you to take a new site, or an existing one, and find your way to the top of the search engine rankings by using the silo structuring technique.