When it comes to great website design, here is something that has always held true: the most good-looking designs are not necessarily the most profitable. Thus said, if you’re at the designing stages of your website, there are really only two ways to do it: either you make an aesthetically pleasing website or a profitable one.
If you want the former, you should hire a professional web designer and have him design the pages of your website. Or you can buy a professional WordPress them and then customize it. If you choose the latter, you will still need to hire a website designer or buy a premium WordPress theme but with one major difference: you take note of some website design tips that have been proven time and again to boost profitability.
You might be surprised, but eye scan studies have shown that when people look at websites, they actually move their eyes from the upper left to the right. That said, your website header should NOT take up more than 120 pixels of space. Also, your call-to-action should be on the upper fold just below the header or on the left-hand side. But you don’t have to take our word for it. Try it right now on your website to prove it to yourself.
If you want your website to rank on Google, the one thing you need to be wary of is the bounce rate. This is simply the amount of time that your visitors spend on your website. The lower your bounce rate, the better your ranking will be because it will show to Google that you are NOT a spam site. One way to lower bounce rates is to pepper your website with relevant infographics. If you don’t know how to make one, there are infographics generators out there that you can use.